Friday, November 20, 2009

'Noodles & More Noodles' . . @Anna & Charlie's

‘. . . because Thais just love their noodles . . .
Anna & Charlie know how to please them!’

For those who missed the noodle promotion a couple of months ago at Anna & Charlie’s Café, you’re in luck! Based on high customer demand, Chef Charlie has decided to bring back his noodle promotion. This time the ‘Noodles & More Noodles’ promotion will feature new recipes that are sure to tantalize your taste buds through the entire month of November.


During this promotion, Anna & Charlie’s loyal patrons will enjoy a variety of dishes whose primary ingredients that range from Chinese noodles to Italian pasta. Each dish will be carefully prepared using the finest freshest of spices and other ingredients in order to ensure that tastes are authentic.

For something Thai, remember to order the renowned ‘Anna’s Stirred Fried Noodles’. During the last promotion, this particular dish received rave reviews and became the noodle recipe most recommended by diners. Other Thai dishes highly favored by Anna & Charlie’s celebrity chef include Spicy Thai Minced Pork Salad served with Thai Vermicelli (Larb Moo Kanom Jeen), Grilled Chicken served with Rice Vermicelli (Sen Mee Kai Yang) and Stirred Fried Noodles with Mixed Seafood and Chilli (Sen Mee Pan Prik Sea Food).

For a western delicacy, our celebrity chef would like everyone to savor Fettuccini Ham and Stirred Fried Spaghetti with Olive Oil and Crab Meat. To complete a perfect meal at Anna & Charlie’s, be sure to order ‘Toffee Banoffee’, the famous dessert originated by the restaurant almost a decade ago.

All these special noodle dishes will not be featured on the regular a-la-carte menu. They can only be enjoyed during the noodle festival at Anna & Charlie’s Café (formerly known as Anna’s Café) from now through the end of November.

Situated amidst lush, tropical greenery at the corner of Narathiwat Ratchanakharin and Ratchadaphisek, Anna & Charlie’s Café serves authentic Thai cuisine and a variety of western dishes. The restaurant’s two-story layout can accommodate up to 300 guests. For those who prefer more secluded surroundings, Anna & Charlie’s Café also provides 2 private rooms that can seat as few as 15 and as many as 40 diners at a time. The restaurant is open daily from 11:00 a.m. to 10:00 p.m. To reserve a table for a memorable meal visit the website: www.annacharlie.net

Wednesday, September 16, 2009

NUTRITIONAL BARGAINS

       In Thailand, when the economy falters and consumer confidence slips, we can tell from the Mama Index. Mama is the leading brand of instant noodles.
       When people feel they are not secure in terms of wealth, they choose to eat cheap instant noodles instead of normal meals. Then Mama's sales rise.
       This reflects the natural tendency to cut back on spending during tough times, and it is the same in the US.
       We have heard a lot about the impact of a recession diet - folks resorting to cheaper cuts of meat and buying more "food extenders" like Hamburger Helper. But do we lose valuable nutrients when we try to save money at the grocery store?
       The Washington Post reports Adam Drewnowski, director of the Centre for Public Helath Nutrition at the University of Washington, said many shoppers where tempted to buy inexpensive processed foods during tough economic times.
       However, he argues many of these products provide little nutritional value. Shoppers may save money, but their health may suffer.
       Drewnowski figured he could help cash-strapped consumers by figuring out which foods packed the most nutritional punch for the least amount of money.
       He started by scoring foods based on the amount of nutrients they contained. Then he calculated the prices of 4,000 foods using data from the US Agriculture Department and local supermarkets. That allowed him to figure out the amount of nutrients per US dollar of edible portion.
       What he found was both old school and radical at the same time. The most nutrient-rich foods that were also wallet-friendlly included eggs, milk, beans, lean ground beef, potatoes and soup.
       He acknowledged many of these were already staples of our diets but said they might have fallen out of favour. Eggs were eschewed, due to cholesterol, potatoes had became a forbidden carbohydrate, and soup was maligned for its sodium content.
       "They kind of lost their glamour in intervening years as we went after acai berries and pomegranate," Drewnowski said.
       But often overlooked is the nutritional wallop that such foods do have - especially for the price. A complete shopping list is available at www. nutrientrichfoods.org.
       Drewnowski said the main lesson was not to be lured into buying a bargain without checking the label first.
       "Don't just grab a pack of something because it says 79 cents [Bt27]," he said.

Healthy cooking

       Rungpet Phannapayuk (right), general manager of marketing and brand communications, Prantalay Marketing Co Ltd, recently gave Prantalay healthy cookery books to Dr Adinun Kittiratanapaibool, assistant hospital director of BNH Hospital. The Prantalay cookery book contains interesting information related to nutritional benefits of seafood, such as the best way to defrost frozen seafood for the best nutritional benefits and a variety of healthy recipes that consumers can easily prepare at home.

Wednesday, August 26, 2009

BT10M EARMARKED TO BOOST ROD DEE MARKET SHARE

       Thai Preserved Food Factory is investing Bt10 million on reinforcing its position as leader in the dehydrated soup market.
       The company, manufacturer and distributor of instant and dried noodles under the brand of Wai-Wai and Quick Formula, said yesterday that it wanted to directly focus on its target group.
       Managing director Benyapha Prinnarat said the company has been receiving good feedback after it launched dehydrated pork and chicken flavoured soup powder under the "Rod Dee" brand at the beginning of this year.
       In response to a higher demand, she said, the firm has added two new flavours - spicy soup with lemon and spicy soup - to its list of dehydrated soup products in the second half of this year.
       The company plans to penetrate the low-income market by setting up booths at open markets as well as making its products available at retail and wholesale stores nationwide.
       Rod Dee currently holds 62 per cent of the dehydrated soup market, which is known to grow 30 per cent annually. Currently, the total dehydrated soup market accounts for Bt5 billion.
       Benyapha said the company expects Rod Dee's market share to be boosted by 5 per cent this year, and by up to 10 per cent next year.

MAMA MAKER SEES GREEN SHOOTS OF RECOVERY IN NOODLE SALES

       Thai President Foods, the maker of Mama instant noodles, is bullish over the prospects of a recovery in the Thai and global economies after it reported double-digit sales growth for the first six months of the year.
       "The economy has [probably] bottomed out, as domestic sales and foreign orders have returned. As well, the latest US economic indicators are not as bad as expected. Still, the recovery may not be V-shaped. That means we need to monitor the situation closely," said president Pipat Paniangvait.
       Meanwhile, the University of the Thai Chamber of Commerce's latest survey showed consumer confidence rose in July for the second consecutive month as a result of the government's measures to boost the economy.
       Consumers are, however, concerned about the impact of rising oil prices and the type-A (H1N1) flu outbreak, the survey found.
       Finance Minister Korn Chatikavanij yesterday said the US Federal Reserve's decision to keep its key lending rate at 0-25 per cent was a further signal of improved global economic conditions.
       But he said the situation was remained volatile, as Thailand relied heavily on exports. Economic recovery could lead to higher oil prices and negatively affect operating costs and domestic spending.
       Still, he believes the Thai economy will swing back into positive territory in the final quarter of the year, due to the government's stimulus package.
       Thai President Foods achieved 13-per-cent annualised sales growth in Mama in the first half, against expectations of 9 per cent, thanks to two new flavours: chicken soup and egg. Launched in March, the new flavours now enjoy a 5-per-cent share of the instant-noodle market.
       Pipat said Mama exports also increased, by 21 per cent year-on-year in the first half, against 19 per cent a year ago, as the company had expanded into new markets like Peru and Romania.
       The company will increase production capacity of the new flavours. It is in talks with a Japanese manufacturer to buy two machines for Bt160 million that will increase Mama production capacity by 7 million sachets a day next year, from 6.2 million now, he said.
       Thai President Foods also plans to increase its exports of cup noodles next year. It is talking to an agent in Hong Kong about distribution, either through the Mama brand or an original-equipment manufacturing deal.
       Despite the good first half, Thai President Foods is maintaining its estimate for full-year sales growth for all its products at 12.5 per cent to Bt9 billion, from Bt8 billion last year.
       Although instant-noodle sales have grown, its confectionery products suffered a sales drop of 20 per cent in the first half. The overall Thai confectionery market fell 30 per cent in the period.

New flavours help Mama first-half sales surge 13%

       Thai President Foods Plc, the manufacturer of Mama instant noodles, saw its first-half sales rise by 13% from the same period last year.
       The Saha Group's SET-listed affiliate posted double-digit growth for the first time in a decade and outpaced the 3%growth posted for the overall instant noodle industry.
       The sharp growth was driven mainly by the launch of two new flavours in the first quarter - chicken soup and egg protein - priced at 5 baht per pack, one baht cheaper than its regular products.Sales of instant noodles typically increase in times of economic weakness as consumers cut back on restaurant spending.
       TF president Pipat Paniengvate said the budget instant noodles had helped boost Mama's overall market share every month since April.
       Its market share rose to 53.9% in July up from 53.4% in the previous month.
       Sales of TF's snack products dropped by 20% in the first half while the industry declined by 40%.
       Due to the better-than-expected response to its new flavours, TF will introduce them in a cup format for 10 baht,compared to the normal 13 baht. Mr Pipat expects to gain about a 5% share from the new cup noodles, with sales of 40,000 to 60,000 cases per month. The new cup noodles should help expand Mama's this year by 10%, compared to the industry projection of 3-5% growth in a market worth 11 billion baht.
       Mr Pipat believes the economy has hit bottom now as unemployment in the US is declining.
       "We are receiving new orders from our partners overseas," he said.
       The company's exports of instant noodles rose 25% in the first half.
       TF plans to aggressively move into international markets in the second half to create new demand.
       It currently sells Mama in five zones overseas now and wants to open at least one new market in each trade zone every year.
       Because of local and overseas demand,the company will spend 160 million baht to install two new machines at its Si Racha factory in the second half. Overall capacity will increase by 10% to 7 million packages per day.
       Mr Pipat expects the company's total sales - instant noodles, biscuits and snacks - to grow by 10% to at least 8 billion baht by the end of 2009.
       TF shares closed yesterday on the Stock Exchange of Thailand at 510 baht,up six baht, in trade worth 765,000 baht.